THE ORIGIN STORY
PEOPLE'S'HIT
Based on the true and harsh reality of society — written a year before PREY was ever built. Turn the page to see how one became the other.
Turn the page →
PREY
PREY
India's First Credit-Based Gym Platform
Pay When You Sweat. Not Before.
📍LAUNCHING EXCLUSIVELY IN GWALIOR
We're starting with one city. Done right.
Other cities — your time will come. Gwalior goes first.
PREY GOES LIVE IN GWALIOR
COMING SOON
Register now for early access
SCROLL TO EXPLORE
SECOND HIGHLIGHT
THE FACE BEHIND PREY
Some photos, and the real story of why PREY exists — no corporate fluff, just how it actually happened.
01 / 10
I'M 17. I'M BUILDING A GYM PLATFORM. Yeah, that's not normal.
Most people my age are still figuring out what they want to do. I already know what I'm fixing. No waiting to be "old enough." No excuses.
02 / 10
EVERYONE COMPLAINS ABOUT GYM MEMBERSHIPS. Almost no one asks why they're built that way.
You've paid for a membership you barely used. Everyone has. I didn't just say "that sucks" and move on — I actually asked why it has to work that way.
03 / 10
EVERY GYM RUNS THE SAME PLAYBOOK. I didn't see why it had to stay that way.
Pay upfront. Show up or don't — they've got your money either way. That's been the rule for decades and no one questioned it. So I did.
04 / 10
I'M STILL FIGURING THIS OUT. That's kind of the whole point.
Before any of this, I was just a kid who read too much and asked too many questions. Still am, honestly. The day I stop is the day I stop building.
05 / 10
I WROTE IT DOWN FIRST. Then I actually built it.
At 16, I wrote People's'hit to make sense of the world around me. PREY is what happens when you stop writing about a broken thing and start fixing it.
06 / 10
IDEAS ARE CHEAP. Building them isn't.
Anyone can have an opinion about what's broken. I wanted to be the one who actually fixes it. Talk is easy. Shipping is not.
07 / 10
I'M NOT SELLING YOU PREY. I'm just showing you what I built.
This isn't a pitch deck. It's something I'd actually want for myself: pay for what you use, nothing you don't. That's genuinely it.
08 / 10
LOAD CREDITS. SHOW UP. That's genuinely the whole system.
One credit, one workout. Skip a day? Nothing gets charged. Your money isn't going anywhere without you.
09 / 10
WANT THE UNFILTERED VERSION? Read the book.
People's'hit isn't motivational fluff. It's the messy, honest stuff about society people usually don't say out loud.
10 / 10
THIS IS STILL BEING BUILT. You'd be getting in before anyone else.
No big launch event, no fake hype — just a real product, coming to Gwalior first. Register now and you're in before your friends even hear about it.
COVER / 10
WE'RE NOT LAUNCHING EVERYWHERE.
GWALIOR
PREY is launching in one city only — Gwalior. Not 10 cities. One city. Done properly.
If you're in Gwalior — you're getting something no one else in India has yet.
Not in Gwalior? Your city is next. Register anyway.
GWALIOR — COMING SOON
BHOPAL
INDORE
MUMBAI
DELHI
BANGALORE
THE BROKEN SYSTEM
THE OLD GYM MODEL WAS DESIGNED TO PROFIT FROM YOUR ABSENCE.
01
₹4,200
The average Indian wastes this much every year paying for gym days they never attended. You paid for 30. Showed up 6. The gym kept everything.
02
67%
Of gym members use less than half their membership. Not because they're lazy. Life happened. The gym didn't care.
03
YOU
You didn't fail the gym. The gym's model failed you. They profit when you don't show up.
THE NEW WAY
THIS IS PREY
India's first credit-based gym platform. Load credits. Tap in. Train. Starting in Gwalior.
PREY
•••• •••• •••• PREY
PREY CREDITS
∞
STEP 01
Your PREY Wallet. Load Once. Use Everywhere.
A prepaid card for fitness. No subscription. No auto-renewal. Load credits on your terms.
₹
STEP 02
Load Credits Like Prepaid. Spend Like Cash.
Each credit = one session. Buy 10 or 50. They don't expire. They wait.
📲
STEP 03
Tap In. One Credit. One Session.
Walk into any partner gym in Gwalior. Open app. Tap. Done.
STEP 04
Didn't Go? Nothing Charged. Ever.
Your credits wait quietly. No charge. No guilt. That's the point.
★ GWALIOR
Mumbai
Delhi
Bangalore
Kolkata
STEP 05
Starting in Gwalior. Then Everywhere.
One wallet, ready for every city. Gwalior first. India next.
THE FOUNDER
"I built PREY because I'm tired of watching people pay for gyms they never visit. And we're starting right here in Gwalior."
Umang Jain
Founder & CEO, PREY
LIMITED FOUNDING SPOTS
FIRST 100 MEMBERS GET THIS.
Register now and lock in everything below — free, guaranteed, before PREY even launches. Once spot 100 is gone, it's gone.
10 Free Credits
Worth ₹800+
Founder Status
Permanent badge
Priority Access
First pick of gyms
Free Book
People's'hit digital
SPOTS REMAINING
97
of 100 spots · Gwalior only
YOUR MOVE
CLAIM YOUR SPOT
Coming soon — exclusively in Gwalior.
🦁
FOUNDING MEMBER
#004
Welcome toThe Pride.
You're one of the first 100 in Gwalior. Continue your enquiry on WhatsApp to complete the next step.
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Help us build this right — 4 quick taps 🙏
1. What made you register today?
2. What's stopped you joining a gym before?
3. What would make you trust a new gym brand?
4. How likely are you to actually show up once we launch?
Thank you — this genuinely helps us build PREY right. 🙌